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30 minutes ago
CERTAINTY IS INFLUENCE
Do you want to be more influential and persuasive?
Most people believe that you have to convince somebody to believe something you’re saying for you to influence them. It’s logical, I mean don’t people have to understand and believe you in order to influence them? ... NOPE
Stay w me...I’m about to help you with a huge breakthrough
When you come from this perspective, (constantly expending all of your energy on getting people to believe you) you come across like a BEGGAR, as DESPERATE, and as NEEDY.
Here’s the truth. PEOPLE DON’T NEED TO BELIEVE YOU IN ORDER TO BE INFLUENCED BY YOU. There’s a SUBTLE DIFFERENCE. But it makes all the difference in the world.
Please read this carefully.
People need to believe, YOU BELIEVE in what YOU are saying. In order for them to be INFLUENCED by you. In order for them to BUY from you. In order for them to be PERSUADED by you.
This is the threshold that needs to be met in order to influence.
Get it? Probably nobody has ever explained this to you before. Why? Because it’s a secret only the best persuaders in the world understand.
If you simply focus exclusively on getting people to believe how deeply YOU believe in what you’re doing, your cause, your product, your point of view… Only then are you really truly persuading them.
However, if you always try to get people to believe everything you’re saying, what you do (ironically)is you come across uncertain of your position, which gives THEM more certainty that they shouldn’t trust you or listen to you.
Certainty = Influence
Make this very small shift in your focus and your thinking and you will see a huge difference long term in your persuasion and influence ability 🔑