This whole thing had EA written all over it from the start.
TL;DR is that Apex had this new event with new cosmetics. It had 22 new cosmetics that were guaranteed to appear, meaning you’d get one random one (and only one), in every 7$ dollar loot box. The jewel of the event was an axe called Raven’s Bite. The axe costed about 35$, and the worst part was that you couldn’t just buy it. You first needed to get the 22 cosmetic collection to even have the OPTION to buy it. Totaling its price at 189$, or 170$ if you buy the bigger coin bundles.
We all know Apex is free to play, but having a cosmetic require three full-price games’ worth of payment was considered rather silly by all. Respawn and EA’s solution? Now you can buy the legendary cosmetics instead of having to get them through loot boxes… FOR MORE MONEY.
18$ will get you a legendary cosmetic you could have gotten in a 7$ dollar loot box. Yes, it does give you the choice now, instead of hoping you get the one you wanted randomly through a loot box, however it’s way more expensive and still doesn’t fix the main problem people were having of Raven’s Bite requiring that much money. Brilliant stuff.